Sales is all about finding leads, courting a potential customer and then closing the deal. In a recent survey of 4,500 marketing and sales professionals, 65 percent named their top challenge as finding high quality leads, specifically contact information for possible clients. To combat this challenge, many forward-thinking sales managers are utilizing digital kiosks placed in everyday, high-traffic locations like malls or grocery…
Read moreInfographic as a PDF: Micromarket Kiosks: Providing Fast, Fresh & Convenient Eating Options
Read moreAmong all corporate departments, arguably none has experienced the modern expansion and increased complexity of duties such as those faced by the good folks down in human resources. While most employees can guess a few of their roles or recall them from experience, the array of modern HR responsibilities is much broader than payroll, insurance and sounding board for staff grievances. They also…
Read moreIn businesses everywhere, customers are paying for goods or services by inserting chip cards into cutting-edge smart terminals instead of swiping their mag-stripe-only predecessors through the familiar side slot. Chip card technology, or EMV, is a state-of-the-art payment standard that connects payment cards at the point of service with an embedded chip microprocessor instead of a magnetic stripe. EMV computer chips validate the…
Read moreJust because you’re convinced that kiosks are the best solution to a company problem doesn’t mean that others in the organization are going to immediately embrace your proposal. In parts one and two of our four-part series on how to get buy-in for your kiosk project, we examined ways to get executives and IT teams on your side. For executives, driving home the…
Read moreIf you missed part one of our roadmap to convincing colleagues to buy-in to a self-service kiosk project, we discussed effective ways to communicate the revenue generating possibilities of automated customer service with busy executives. As business executives tend to be bottom-line oriented, a conversation about return on investment is critical, and studies consistently show that kiosk deployment, regardless of industry, is a…
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