Consumers are increasingly expecting multi-channel interactive shopping experiences from retailers. This includes the use of e-commerce, mobile, and in-store kiosks to complement traditional brick-and-mortar shopping.
Retail Kiosks Enhance the In-Store Experience
Interactive retail kiosks provide a wealth of benefits to shoppers, including convenience, increased availability of information, and reduced wait times.
- 63% Of shoppers prefer to use in-store self-help technology during busy shopping periods
- 90% Of shoppers prefer to shop in a brick-and-mortar store, across all age groups
- 40% Of shoppers say that “long lines” are the #1 negative of the in-store experience during peak busy periods
How Retail Kiosks Contribute to Enhanced Success for Retailers:
Of the shoppers that plan to use in-store, self-help technology, 59% are interested in price look-up functionality, and 56% are interested in completing their transaction through the checkout function of an in-store kiosk.
Many retail brick-and-mortar stores can become overcrowded during peak shopping periods. This can be a stressful experience for in-store customer service staff, especially younger and less experienced staff. By outfitting electronic kiosks with the right functionality, the burden on in-store staff can be lessened, creating a more positive shopping experience.
13% of shoppers use social media when making their shopping decisions. By incorporating “share” and “review” functions into interactive kiosks, customers can easily communicate their product preferences through an in-store kiosk.
“Long lines” are reported as one of the primary “pain points” of retail shoppers during the busiest shopping seasons. Using interactive kiosks with checkout functions can significantly reduce the length of in-store lines during the busiest times of the year.
Retail kiosks allow for better engagement with the “millennial” population, which is now over 50 million strong. Tailoring offerings to this group will build strong brand loyalty for decades to come.
Interactive media is rapidly becoming traditional media. As millennials age, the number of shoppers who are looking to leverage technology, such as interactive kiosks, to find the best deals will continue to grow.
In-Store Retail Kiosks Address Consumer Demand
Today’s consumers not only desire, but expect, a self-service option when it comes to their shopping experience. Digital kiosks offer a user-friendly interface that can be integrated with software that allows the user to search for and compare products, in addition to allowing users to complete their transaction directly through the kiosk. For added flexibility, computer kiosks can be outfitted with multi-language capabilities that simplify and streamline the buying experience for non-English speaking customers.
Kiosk Challenge: Critical Factors For the Holiday Season
An important factor in the rise of in-store retail kiosks has not only been their increasingly intuitive interface, but how they take the pain points out of the consumer shopping experience. Many analysts predict that in the next couple of years, it will be rare for a
brick-and-mortar store to not offer an in-store checkout option through an interactive kiosk.
Digital interactions of all types were predicted to play a role in 50%, or $345 Billion, of holiday sales in retail stores in 2014! For this holiday season, kiosks can be used in a number of ways for the consumer’s benefit. They can find a coupon that was in a paper or advertised online that the consumer might not have come across or known about.
Implementing digital in-store kiosks and mobile content tied to all channels to enhance the shopping experience and complement conversations with sales staff.