For many decision-makers in the gaming industry, loyalty programs are the backbone of an effective marketing communications strategy. In fact, one national casino brand generates over $6 billion annually from its loyalty program alone, communicating to customers so effectively that it has been able to cut its conventional marketing budget by half. Plus, through the use of durable, American-made digital loyalty program kiosks,…Read more
News and Articles
This is the fourth and final part of Olea Kiosks’ series on how to advocate for and begin the successful rollout of a kiosk project. Having covered how to recruit the support of executives, IT departments and staff generally, this post assumes you have the green light to deploy and offers tips to make sure your advocacy pays off as smoothly and effectively…Read more
In businesses everywhere, customers are paying for goods or services by inserting chip cards into cutting-edge smart terminals instead of swiping their mag-stripe-only predecessors through the familiar side slot. Chip card technology, or EMV, is a state-of-the-art payment standard that connects payment cards at the point of service with an embedded chip microprocessor instead of a magnetic stripe. EMV computer chips validate the…Read more
As Americans travel more and security requirements show no signs of loosening, an already strained infrastructure is being pushed to its brink. These four case studies show how Olea’s self-service kiosks can put some wind at the back of flyers, riders and the facilities that serve them. Download “Kiosks: A Turbo Boost for Public Transportation” WhitepaperRead more
Just because you’re convinced that kiosks are the best solution to a company problem doesn’t mean that others in the organization are going to immediately embrace your proposal. In parts one and two of our four-part series on how to get buy-in for your kiosk project, we examined ways to get executives and IT teams on your side. For executives, driving home the…Read more
As long as a meaningful portion of the population is underbanked, self-service solutions will drive positive ROI for billers, deployers and their hosts In Part I, we examined the various business models that can undergird deployments of bill-payment kiosks. Here, in Part II, the focus is on how to be successful with the deployment, whatever model is employed. Once the modus operandi of…Read more
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