At least half of casino visitors possess a loyalty rewards card, studies show. With kiosks serving as the centerpiece of casino loyalty programs, there’s great potential to leverage those kiosks for marketing. In the early days of the gaming industry, casino bosses kept track of high rollers in their heads or a in a little black book. In return for dropping big bucks…
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For many decision-makers in the gaming industry, loyalty programs are the backbone of an effective marketing communications strategy. In fact, one national casino brand generates over $6 billion annually from its loyalty program alone, communicating to customers so effectively that it has been able to cut its conventional marketing budget by half. Plus, through the use of durable, American-made digital loyalty program kiosks,…
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Excellent guest service has long been a hallmark of a successful casino brand, and as the industry continues to grapple with increased competition among casinos and a changing demography, it is now more important than ever for high standards to be met and challenged. While it’s true that guests still visit their first-rate golf courses, luxurious spa treatments and chic restaurants managed by…
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The modern loyalty program was born in 1981, when American Airlines introduced the first frequent flyer program. It now boasts more than 50 million members, and over the past 35 years, loyalty programs have spread to a wide variety of industries including casinos, restaurants, supermarkets, movie theaters and more. Today, more businesses are turning to customer loyalty kiosks as the foundation of their…
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Infographic as a PDF: Supersize Your QSR Sales with Customer Loyalty Kiosks
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Technology continues to become an even greater part of the action at casinos world-wide. As we detailed in a recent infographic, casino loyalty programs were introduced in the late 90’s and have exploded in popularity, reaching membership numbers of over 130 million to date. There is no sign of this trend slowing down. In fact, with the proliferation of mobile devices, casino loyalty…
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