Multi-Touch Kiosks Can Improve Customer Experience and Build Loyalty

November 13, 2012

Today, the emphasis of improving user experience is more important than ever as improved user experience builds repeat and loyal customers who will be more likely to share your product or service with friends and family. One way that customer experience can be significantly improved and streamlined is through the use of multi-touch kiosks. The following are a few examples of industries that can benefit from the use of this innovative technology.
Trade Shows/Exhibits
The sleek and clean look of multi-touch kiosks can be a point of attraction for visitors of trade show booths and large exhibits. Many of our multi-touch kiosks can be customized with technology to enhance the promotional and informational experiences that tradeshow attendees are looking forward to. For an even more dynamic experience, applications such as gesture recognition capabilities allow users to navigate and move elements of the screen without even touching it.
Retail Stores
More and more, retail shopping can be conducted in-store on a multi-touch kiosk. These kiosks can provide a more efficient consumer experience, which in turn builds customer loyalty and helps to differentiate the retailer from the competitors that are not leveraging the latest technologies.
The ability to customize the functionality of multi-touch kiosks allows retail businesses to accomplish nearly all consumer activities in this automated environment. For example, these kiosks can display a wealth of product information such as pricing, features, and photos, all within reach through a few simple swipes of the user’s fingertips.
Hospital Kiosks
Multi-touch medical kiosks have significantly increased efficiency and patient satisfaction in emergency departments, waiting rooms and ambulatory settings. Patients can easily check in and out, perform payment transactions, and help with wayfinding through often the often complicated layouts of medical facilities. A multi-touch kiosk can also have translation capabilities for international patients, which allows a hospital to provide better service to a diverse customer base. Similar to retail establishments, the healthcare organizations that are adopting this new technology are finding improvement in user experience, and also creating a differentiating factor over the competition that is not utilizing these technologies.